Lake Shore

BCBGMAXAZRIAGROUP is taking the world by storm. With critically acclaimed collections, a loyal following of Hollywood's top celebrities and a strong worldwide presence, this fashion powerhouse has evolved into one of the hottest names in the industry today. Continuously expanding while defining trends, Max Azria has let the industry know that he is indeed building a global empire.

Founded in 1989, BCBGMAXAZRIAGROUP is the lifetime vision of one man: Founder, Designer, Chairman and Chief Executive Officer Max Azria. In 1981, after eleven years of designing a line of women's wear in his native Paris, Azria moved to the United States and launched Jess, a series of new-concept retail boutiques offering hip French fashion to American women. After years of success, Azria decided to pursue his dream of launching a design house that spoke to the modern woman - thus BCBGMAXAZRIA was born. Named for the French phrase bon chic, bon genre, a Parisian slang meaning good style, good attitude, the brand embodies a true combination of European sophistication and American spirit.